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Sustainability
Sustainability is at the core of our business model, deeply rooted in our values and a natural part of our company’s DNA.
Responsible production
What we mean by that is that the decisions we make for the future—regarding our production, our products, and the development of our company—are always made with consideration for nature and our environmental impact. Our products are, and will always be, made with a focus on fair working conditions for everyone involved in their production. They are designed with a timeless look and high durability, so that you as a user can enjoy them year after year.
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Durability and long lifespan
All production requires resources. For us, it’s important to take responsibility for the resources we use. Creating products with a long lifespan and high durability is one of the cornerstones of our sustainability work.
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For the textile industry of the future
Woolpower Forward is our platform for innovation – a space where we challenge the familiar, experiment, and create garments for the future. We know that change starts small, but always with the ambition to grow and make a real difference.
Even before Woolpower Forward, we carried out several initiatives on our journey toward a more sustainable textile industry, including developing our recycled felt material and exploring the possibilities of dyeing textiles using algae-based ink.
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