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Swedish-made merino wool clothing

Woolpower Friends

Sometimes we meet people who truly leave a lasting impression on us. Have you ever sat down and listened to someone’s life story and felt like you just had to share it?

We come into contact with many people who use our garments in one way or another, and we get to hear countless moving, funny, and inspiring stories. Stories about life choices, adventures, and dreams—stories we want more people to experience.

Shaping life on your own terms

I wanted to regain what was lost

Anders Andrae

I found my passion overseas

Marcus Izzo

Life at five square meters

Jörund Eggen

A place where time stands still

Anita Myhr

Cabin life without running water

Sofie Werner

The dream became reality

Jerry Engström

Hiking along Norway

Simon Michalowicz

About dreams & adventures

Around the world by bike

Marielle Jauring

The art of snow surfing

Simon Jaktlund

A dream about Europe's highest mountain

Jesper Hägg & Hampus Carlsson

The sailboat Regina

Jacob Wallenberg

Hiking through the Swedish mountains

Katrin and daughter Elva

9 weeks at skis

Sara Wänseth

Livet som stugvärd i svenska fjällen

Alexandra Hägglund

Inspiring stories

My dogs inspire me

Stephen Copp

Family life outdoors

Viktor Lidin

Sustainability on the menu

Fia Gulliksson

Bushcraft and outdoor life with Alli

Andrea Steinberg