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Swedish-made merino wool clothing

Privacy policy

We at Woolpower naturally care about your privacy and want to protect your personal data in the best possible way. Below you can read about how we use your personal data and guarantee your privacy. You can also read about your rights with regard to us and how you can exercise your rights. 

WE CARE ABOUT YOUR PRIVACY!

By using Woolpower’s services, you accept our privacy policy and our processing of your personal data. You also give your consent to Woolpower using electronic communication channels to send you information. It is important that you read and understand our privacy policy before you use our services. In order to be able to offer you our services and deliver goods, we need to process your personal data as described below. We do this with the utmost consideration for your privacy.

RESPONSIBILITY FOR PERSONAL DATA

Woolpower is the controller for the processing of personal data, for which we determine the purpose and means. Woolpower complies with Swedish data protection legislation. Below are our contact details:

Woolpower Östersund AB
Org. no. 556035 – 0315
Gärdsgårdsvägen 2
SE-831 77 Östersund

You are more than welcome to send us any questions you have about data protection and personal data. You can always contact us at: info@woolpower.se.

WHAT INFORMATION DO WE COLLECT ABOUT YOU?

We collect and store information that you provide to us when you are buying goods online, visiting our website or contacting customer service. This data includes:

Basic information for/about your purchase

  • Name

  • Personal ID number

  • Contact information (phone number and e-mail address)

  • Invoicing and delivery address

  • Information about goods/services – details regarding the goods/services you have purchased

  • Your purchasing history

  • Support cases

Device information

  • IP address

  • Language settings

  • Browser settings

  • Time zone

  • Operating system

  • Platform

  • Screen resolution

Information about the customer’s way of using the companies’ services:

  • Response time for pages

  • Download error

  • How the customer reached and left the service

  • Shipping notices

The information you provide to us, as well as information about the goods/services, is generally necessary in order to enter into a contractual relationship with us, while the other information we collect is generally necessary for other purposes, as described below.

Purpose of the processing Legal basis for the processing
To deliver goods and services to you. Agreement (contract).
To manage your payment and the customer relationship, e.g. to fulfil our obligations to you and to provide you with information, products and services that you request from us. Agreement (contract).
To be able to handle customer service. Agreement (contract).
Customer analysis, to manage Woolpower’s services and for Woolpower’s internal operations, incl. troubleshooting, data analysis, testing, research and for statistical purposes. Legitimate interest.
To make sure that content is presented effectively to you and your device. Legitimate interest.
To prevent the misuse of Woolpower’s services as part of our efforts to keep the services safe and secure. Legitimate interest.
To improve our services and for general business development, such as improving the product range, developing new functions and new business opportunities. Legitimate interest.
To comply with applicable legislation, such as laws and measures against money laundering, accounting laws and capital adequacy requirements. Compliance with applicable legislation.

TO COMMUNICATE WITH YOU

If you have made a purchase from us, registered an account, or been in contact with us, we may use your personal data to communicate service information, news, offers, and marketing regarding Woolpower’s own products, as well as relevant information concerning products or similar services, and to conduct customer satisfaction surveys relating to our services (for example, after you have contacted our customer service team) via electronic communication channels, including telephone, email, SMS, and other digital channels.

  • We may also use information about your previous purchases, browsing history, products you have shown interest in, device type, geographic information based on your IP address, and other usage data to tailor our communications, product recommendations, and marketing to your interests, known as profiling.

  • To improve and develop our newsletters and marketing communications, we may analyze how our communications are opened and used, for example which links are clicked. This analysis is primarily carried out on an aggregated level to improve our services and communications.

  • We may also use your email address and other contact information in a pseudonymized form to create custom audiences and display relevant advertisements via third-party platforms such as Google and Meta. Such processing is carried out only in accordance with applicable legislation and, where required, based on your consent to marketing cookies and digital marketing.

The processing is based on our legitimate interest in marketing Woolpower’s own products and services to existing customers and, where required by law, on your consent.

You may opt out of marketing communications at any time by using the unsubscribe link included in our communications, via “My Pages”, or by contacting us at: info@woolpower.se.

You may also change or withdraw your consent to cookies and digital marketing at any time through our cookie settings.

NEWSLETTER SUBSCRIBERS

If you subscribe to our newsletter, we process your name and contact details in order to send news, offers, campaigns, and information about Woolpower’s products, services, and events via email and other digital channels.

We may also analyze how our newsletters are used, such as open rates and click behavior, for the purpose of improving our content and communications.

The processing is based on your consent pursuant to Article 6(1)(a) of the GDPR, which you may withdraw at any time via your account on My Pages, through the unsubscribe link in our communications, or by contacting us at info@woolpower.se.

AS A REGISTERED MEMBER OF MY PAGES

By registering a free membership on Woolpower.se and creating an account on My Pages, you gain access to our second-quality products, limited-edition products, personal offers, and other membership benefits.

In connection with your registration, you also agree that Woolpower may communicate with you via email, SMS, postal mailings, and targeted digital marketing in accordance with the applicable Membership Terms and this Privacy Policy.

Read more in our Membership Terms.

DIGITAL MARKETING AND THIRD-PARTY PLATFORMS

We may use your personal data to display relevant advertisements and marketing through third-party platforms such as Google and Meta. This may involve using contact details, such as your email address, in a pseudonymized form to create custom audiences or to display more relevant advertisements based on your interest in our products and services.

We may also use information about how you use our website, previous purchases, products you have shown interest in, and other usage data to tailor our digital marketing and product recommendations.

Such processing is carried out only in accordance with applicable legislation and, where required, based on your consent to marketing cookies and digital marketing. You may change or withdraw your consent at any time through our cookie settings.

Purpose of Processing Legal Basis for Processing
Send service information, news, offers, and marketing communications regarding Woolpower's products and services to customers and individuals who have been in contact with us. Legitimate interest.
Conduct customer satisfaction surveys and follow up on customer service interactions in order to improve our services and customer experience. Legitimate interest.
Personalize communications, product recommendations, and marketing based on previous purchases, products of interest, browsing history, device type, and other usage data (profiling). Legitimate interest.
Analyze how newsletters and marketing communications are opened and used in order to improve our content, services, and communications. Legitimate interest.
Send newsletters, offers, promotions, and information about Woolpower's products, services, and events, and analyze the use of such communications in order to improve content and communication. Consent.
Administer membership accounts on My Pages, provide membership benefits, and communicate with registered members in accordance with the membership terms and conditions. Contract.
Personalize digital marketing, create custom audiences, and display relevant advertisements and product recommendations through third-party platforms such as Google and Meta based on usage data, previous purchases, demonstrated product interest, and pseudonymized contact information. Consent.

WHO MAY WE SHARE YOUR INFORMATION WITH?

When it is necessary to transfer data, we take all reasonable legal, technical and organisational measures to make sure that your data is handled securely and with an adequate level of protection. Personal data may be transferred as follows:

EMPLOYEES

Some employees at Woolpower will receive information about you in order to be able to perform their duties, e.g. to place orders. 

PROCESSORS

In some cases we use processors. The processors who are hired may only process personal data in accordance with the purposes and instructions that we have provided for the processing activity. Furthermore, the processor and those acting under the supervision of the processor may never access any more information than is required for the performance of the service covered by the agreement with us. When personal data has to be processed by a processor, a so-called data processing agreement is drawn up.

INDEPENDENT PERSONAL DATA RESPONSIBILITIES

We use the payment service Svea Ekonomi or Paypal for our purchases and Postnord or Fedex for deliveries. Both Svea Ekonmi and Postnord/Fedex are independent recipients of personal data and are responsible for their own processing. For this reason, Svea Ekonomi, and Paypal’s privacy policy applies to your payment information and Postnord and Fedex’s privacy policy for information about your delivery.

COORDINATED PERSONAL DATA PROCESSING

We use a company called Svalan Logistik AB for packaging and delivery of purchases. This is a logistics company that receives, packs and sends orders that have been placed via our website. Svalan also answers questions about your order via customer service. Together with Svalan, we implement coordinated processing of your basic personal data for and about your purchase.

SUPPLIERS AND SUBCONTRACTORS

For example, companies operating in the fields of logistics and transport that deliver your goods and suppliers of CRM, text message service providers and chat service providers.

GOVERNMENT AGENCIES

We may provide necessary information to authorities such as the police, the Swedish Tax Agency or other government agencies if we are required to do so by law or if you have given your consent for us to do so.

DIVESTMENT

We may share your information with third parties in the event that we sell or purchase businesses or assets. In this case we may disclose your personal data to a prospective seller or buyer of such a business or assets. If a substantial proportion of Woolpower’s assets is acquired by a third party, personal data about our customers may be shared.

WHAT WE WILL NOT DO WITH YOUR DATA

We will not sell your personal data to third parties unless we have your permission to do so.

WHERE DO WE PROCESS YOUR PERSONAL DATA?

We always strive to process your data within the EU/EEA. However, in certain situations data may be transferred to, and processed in, a country outside the EU/EEA by a company within the Ekstigen group or by another supplier or subcontractor. As we are firmly committed to always protecting your data, we will take all reasonable legal, technical and organisational measures to make sure that your data is handled securely and with an adequate level of protection comparable with and at the same level as the protection offered within the EU/EEA. 

FOR HOW LONG DO WE SAVE YOUR PERSONAL DATA?

We save your data for as long as you are a customer and subsequently for 36 months for analysis and communication or as long as is required by statutory retention periods. When we save your data for purposes other than our contractual obligations, e.g. in order to meet the requirements of accounting and regulatory requirements, we save data only for as long as is necessary and/or statutory for each purpose.

RIGHT OF ACCESS

If you would like to know what data we hold about you or to verify this information, you can request a copy. This copy may be requested free of charge.

RIGHT TO RECTIFICATION

You have the right to rectify incorrect or incomplete information about yourself.

RIGHT TO BE ERASED (“RIGHT TO BE FORGOTTEN”).

You have the right to request the erasure of your personal data in the event that the data is no longer necessary for the purpose for which it was collected. There may, however, be legal obligations for us that prevent us from immediately erasing some of your data. These obligations derive from accounting and tax legislation, and also from consumer law. What we do then is to block the data that we are required to save from being used for purposes other than fulfilling such legal obligations.

WHAT ABOUT COOKIES AND SIMILAR TECHNOLOGIES?

You can read more about cookies here.

MISCELLANEOUS

We reserve the right to change and/or update policies and rules on liability at any time. We will always make the latest version available on the website. 

IF YOU HAVE ANY COMMENTS ON Woolpower’S PROCESSING OF YOUR PERSONAL DATA

You have the possibility to submit comments on Woolpower’s processing of your personal data. Decisions made by Woolpower in the role of controller in connection with you exercising your rights as described above may also be appealed. If you have a complaint about Woolpower’s handling of this, you may submit a report to the Swedish Data Protection Authority.