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Swedish-made merino wool clothing

Sweden’s Largest Garment Factory

Our Production

The consumption patterns we in the Western world have grown used to make it easy to forget the work and the people behind the production of a single garment. That is what we want to change. We are proof that it is possible to produce clothing in a sustainable, responsible way in Sweden.

Swedish Production

Today, we work with three core customer groups and continue to grow across all fronts. Regardless of who wears our garments, we see a clear common denominator - the demand for functional clothing of high quality, produced in a responsible way. Where sustainability is fundamental, with respect for people, animals and nature.

This growing awareness and demand, together with our strong belief in Swedish production, formed the foundation of our largest investment to date - a brand new textile factory in northern Sweden. In spring 2023, we inaugurated our new facility. It spans 11,000 square metres and is located in Östersund.

All Under One Roof

In our factory, we knit, prepare, sew, pack and warehouse our products. All employees, whether working in production or in administrative roles, work under the same roof and are part of the chain from yarn to finished garment. This creates deep respect and understanding for the craftsmanship and the complexity behind clothing production.

The name label sewn into each garment is one way of highlighting our colleagues. Because it is a specific seamstress who has sewn your garment - from the first stitch to the last.

From Sheep to Finished Garment

Our Wool

Merino wool from South America

Our Yarn

Spinning and Dyeing in Europe

Our Factory

Knitting, Preparation, Sewing and Warehousing in Östersund

Our Product Philosophy

A Permanent Collection

Our Production