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About us
Woolpower manufactures warm base layers and reinforcement garments in our proprietary material, Ullfrotté Original. We produce our products in Östersund, Sweden.
Who is Woolpower?
At our factory in Östersund, we do everything from knitting and preparing the material to sewing, packing, and warehousing. We specialize in manufacturing functional products that can withstand extreme weather conditions, sudden weather changes, and varying activity levels. Our garments are designed to be the first choice for people who spend a large part of their time outdoors and want to feel confident in their equipment. Our clothing is appreciated just as much by mountain hikers as by wind turbine technicians.
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Our vision:
To generate warmth for 100 years
Our vision of generating warmth for 100 years is partly about manufacturing products that keep people warm in all weather for many years, but it is also about how we, as a company, act with warmth and respect toward everyone and everything that is involved with, dependent on, or affected by us.
Our goal is to manufacture products that last year after year in a responsible and sustainable way, with the people behind the garments at the center. This means we take a long-term perspective on all the decisions we make. The garments should be timeless, functional, and of very high quality in order to counteract the throwaway culture. The resources we use, how we use them, and what they are used for are matters of responsibility toward the environment, people, and animals. We continuously work to improve our processes so that our production has as little environmental impact as possible.
Woolpower is living proof that it is possible to be one of the leading companies in the Swedish textile industry while keeping all production in Sweden and acting with responsibility and care toward the world around us.
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Our owners
Woolpower is owned by the brothers Adam and Daniel Brånby and is part of the family-owned company Ekstigen AB. Within the same group of companies you will also find Gränsfors Bruk, Bröderna Smedbergs, Wetterlings, and Svedbro Smide, which, among other things, manufacture hand-forged axes and the blue Svedbro crowbar. All five companies share something very important: they keep their production in Sweden and safeguard craftsmanship, knowledge, the environment, and tradition.
It is Daniel and Adam, together with their father and former owner Gabriel Brånby, who laid the foundation for Woolpower’s strong conviction that it is possible to run a manufacturing textile company in Sweden in a responsible way. A long-term perspective should form the basis for every decision made, even if it means lower profit margins in the short term. Daniel and Adam do not hesitate. Even though the cost of one seamstress in Sweden corresponds to roughly 30 seamstresses in, for example, Bangladesh, they continue to go against the current and keep production in Sweden.
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How we built a brand-new factory
When we built our new factory in Östersund, it was the largest investment in Woolpower’s history. Here, you can follow the journey behind the scenes—from the initial decision and start of construction to the completed factory and the launch of production. A story about Swedish textile manufacturing, expansion, and our commitment to continuing to produce our garments locally, just as we always have.
Svalan Logistik
When you shop in Woolpower’s webshop, your order is handled by Woolpower’s sister company, Svalan Logistik AB. This includes payment processing, delivery, returns, and claims.
Svalan Logistik
Organization number: 556997-6151
VAT number: SE556997615101
Address: Gärdsgårdsvägen 2, 831 77 Östersund, Sweden
Phone: +46 63 12 27 00
Monday – Friday 09:00 – 12:00
Email: contact@svalanlogistik.com