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Clothes that never go out of style
Our static collection
Garments designed to last, not to be replaced. With a focus on function, durability and timeless design, we create clothing you can wear year after year.
Designed for a long life
Our product range has remained largely the same for over 40 years. This is a conscious choice.
For us, it is not about launching new collections or products every season, or even every year. Our philosophy is to create garments with a clear purpose that last a lifetime, both in appearance and quality.
We know that the greatest environmental impact of clothing comes from production. The most sustainable garment is the one you use year after year, until it is completely worn out. That is why our products are developed with a focus on function, durability, comfort and timeless design, so you can use them for as long as possible.
Our product development is less about creating new products and more about refining materials and construction at a technical level. The focus is on improving existing products and finding ways to extend the life of the raw materials, including how we handle worn-out garments.
Only by maximizing the lifespan of every resource can we truly consider ourselves sustainable.
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Timeless garments made to last for years
The foundation of our business is to create timeless garments with high functionality and quality. Based on this, we have developed a product strategy that guides how we design and produce our products.
The garments and products we make:
Are developed with a clear purpose and the best possible functionality for their intended use. We create high-quality products where function always comes before fashion.
Use materials chosen to ensure durability while minimizing environmental impact.
Are produced with respect for both the environment and the people who make them. Responsibility and sustainability are essential in every step.
Are designed and constructed to enable efficient and economically sustainable production.
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Sustainable production
We achieve sustainable production by maintaining a static product range and using colors and designs that remain relevant year after year.
A static assortment means that:
We can produce at a steady pace throughout the year instead of having low and peak seasons.
We can plan ahead when purchasing yarn and other raw materials, placing larger orders with our suppliers. This allows them to operate more efficiently and sustainably.
We never have to discard materials due to colors or fabrics being discontinued.
Our retailers never need to discount products, as they know the same styles will remain relevant in future seasons.
In other words, we have followed the principles of slow fashion since the very beginning.