Sven Olofsson is a skier at heart and a well-known name in the Swedish ski community. He works as a ski patroller and mountain rescuer and is also active as a ski touring and hunting guide.

With most of his life spent outdoors, both professionally and in his free time, Sven has extensive experience of mountain environments and outdoor living. Woolpower is a natural part of both his work and everyday life, and here he shares why.

"Your garments have been part of my life since I was a child and are as natural to me as skis in winter or birch bark when it's time to light a fire.

I feel confident wearing Woolpower regardless of the season, environment, or activity. I often pack an extra 200 or 400 garment in my backpack to change into before a day of skiing, or to lend to a cold and tired hunting guest who underestimated the mountain weather.

If I had to choose one Woolpower garment, it would be the Zip Turtleneck 200. It works for almost everything, all year round!"