The advertising campaign for the new trademark Woolpower has won an international award. The ads for Woolpower is one of the ten best in the EPICA award in the Fashion category ”Clothing and Fabrics”. EPICA aim to encourage the highest standards of creativity in European advertising and the awards are judged by the European advertising trade press. More than 5 500 ads from 45 contries has been competing.
Also, the marketing have resulted in the award "Marketing Company of Sweden 2008".
The advertising campaing for Woolpower is a result of a co-operation between Woolpower, the advertising agency McBride and the photographer Jörgen Reimer.
The award winning campaign below, first some examples of our new campaign, "There is something about the loops"!
...We are located in Östersund in the region of Jämtland. Jämtland is home to many other outdoor brands including Hilleberg, Klättermusen, Lundhags, Zytt, Extreme and Trangia.
