Merry Christmas!!
Santa Claus in Woolpower.
Biathlon supporter
 6 Nov 2009: Our hometown Östersund will be the host of the first World Cup competions in Biathlon this season. And of course we support the event. We don't want them to freeze.
 Check here!
The streaker Björn. Only with Woolpower on...
22 Sep 2009
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Export Award to Woolpower
20 Sep 2009: Woolpower AB in Östersund is celebrating its best year ever, and the company has now been awarded the ”Export Hermes” award. The award was given by Her Royal Highness Crown princess Victoria during the World Trade day in Stockholm.
Adam Brånby and Sara Wänseth receive the Export Award from Her Royal Highness Crown Princess Victoria of Sweden.
For nearly 40 years, Woolpower has been producing warm undergarments and socks, made from the material Ullfrotté Original, in Östersund, Sweden. The company’s very first customer was outside of Sweden: an order from Finland for 24000. Today more than 75% of the production is exported to 27 countries in Europe, North America and Asia.
Now Woolpower has been awarded Export Hermes for a successful export business.
- Given the financial crisis, and that we are both a textile manufacturing concern and have our base in Northern Sweden, it is really unbelievable that we are seeing our best year ever this year, and that we are both currently hiring and also are seeing a very bright future, says Adam Brånby, president of Woolpower AB. Manufacturing in Sweden, with both knitting and sewing, is a good sales and marketing tool abroad. And we have a fantastic staff in Östersund!
Woolpower has prioritized their marketing and brand name and are striving to create a consistent feel no matter what market or segment. Woolpower was also awarded the Best Marketing Company of Sweden in 2008.
– I am proud and filled with inspiration, says Sara Wänseth, export and market manager of Woolpower AB. We have a consistent and long-term strategy for our export markets and we focus our support on exposure and marketing. We also strive to have good communication to and open feedback channels with our markets and distributors.
Motivation:
Woolpower has, through award winning advertising and a new brand name, revamped and, through strength and Northern Cool, has achieved great export success.
Export Hermes:
The award to Woolpower is the fiftieth award since the [award’s] inception. Since 1981 Export Hermes has been awarded to Swedish companies that have achieved an exceptionally successful export increase with a wide international reach and with a sound financial base. A jury consisting of representatives for the Foundation for Export Development and the Swedish Handelskammarförbund choose the winner from among nominated companies. Hermes, in Greek mythology, is the patron saint of commerce and merchants. He was also the God’s messenger and his quickness was symbolised by wings on his heels and helmet.
 New for KIDS
July 8, 2009: Woolpower is one of the few Swedish companies to produce technical clothing for children. Introducing the new Woolpower Kids collection of warm and colorful children’s garments. The entire Kids collection is made from Ullfrotté Original, a proprietary terry loop-knit, fine merino wool material.
And everything is manufactured in the factory in Östersund, Sweden.
In the new children’s collection for ages 3-10 years (98-140 cl):
• Crewneck 200 (worn closest to the body)
• Long Johns 200
• Vest 400 (extra layer where it is needed the most)
• Mock Turtleneck 200
• Balaclava 200 (extra warmth for neck, head and face)
• Socks 200, 400 and 600 (socks in various thickness, sizes 19-21)
Best in Test in german Outdoor magazine 
February 24, 2009: Our undergarments, Crewneck 200 and Long Johns 200, have been selected to be Test Sieger, Best in Tes,t in the German outdoor magazine "Outdoor". The Woolpower undergarments have been compared to Vaude, Patagonia, Craft, Mammut, Odlo and other brands.
See the test here! (in German)
Marketing Award for Woolpower 
Oct 24, 2008: Woolpower have been awarded "The Marketing Company of Sweden 2008". And we are proud...
Sara Wänseth, Marketing Manager of Woolpower; Jan Fager, Managing Director of Sweden Marketing Assoc. and Adam Brånby, Managing Director Woolpower.
Oct 23, 2008: The company name Ullfrotté AB is now changed into Woolpower in Östersund AB.
"Kauftipp", Best in Test in german Outdoor Magazine 
June 19, 2008: Our Woolpower Sock 400 has been selected to be Kauftipp, Best in Test among socks in the German outdoor magazine "Outdoor". The Woolpower sock has been compared to Icebreaker, Smartwool, Falke, Meindl and other brands.
See the test here!
 New Liner Socks
June 19, 2008: Ullfrotté introduces a new smooth-stitched and functional Woolpower sock. While it has no terry loops on the inside, the new liner sock is still made with fine Merino wool, and will work year round, every day. The liner sock comes in three variations:
• Woolpower Shoe Liner (a short sock for warmer conditions; also excellent for golf)
• Woolpower Liner Classic (a medium high sock for everyday use, great for running and other activities)
• Woolpower Liner Knee-high (a knee-high version for wearing with dress shoes or as a liner under a ski sock)
Check in Liners here!
 We launch a new color...
May 20, 2008: Ullfrotté is focusing on Function to 110 percent. But, a parallel development is the look of the garments. Now, we introduce a new gray melange color, while we phase out the offwhite.
Are you freezing this Christmas? Why?
Dec 20, 2007: Your friends at Ullfrotté in Östersund in Sweden wish you a warm and happy Christmas. With lots of snow and cold outside of course.
We donate money to EOG Association for Conservation instead of Christmas gifts. We are a part of this
initiative from the European outdoor industry with the objective of protecting wild areas that we care
so passionately about.
Check in EOG here!
We sponsor World Championships in Biathlon in Östersund 2008
 Nov 22, 2007: The town of Östersund is the proud host of World Championships in Biathlon in February 2008. This is the biggest winter event in Sweden with 70 000 spectators and 200 million TV viewers. And Ullfrotté AB is of course a partner. We are Silver sponsors and will do everything we can do make this a memorable event.
The World Championships in Östersund are a 50th anniversary; the first World Championships were held in Saafeld, Austria in 1958 and the journey from then to now will be celebrated with parties, historic events and exhibitions. The Biathlon World Championships welcomes everybody with "Cold nose. Warm heart.."
Check in the event here!
Nominated twice - and winner of marketing prize
Nov 9, 2007: The campaign for the new Woolpower trademark has been highly successful, both international and locally. Woolpower’s advertising campaign has just won an international award from EPICA (se news below...). And yesterday Woolpower was awarded "The Best Company in Marketing in Jämtland Härjedalen"! The other nominees were Alpine World Championships in Åre and Smakriket Jämtland, a local food purveyor.
The Woolpower marketing campaign is a collaboration between Ullfrotté AB, the McBride advertising agency, and photographer Jörgen Reimer.
(Picture: Sara Wänseth, marketing director, and Adam Brånby, CEO)
Former Bond girl Scorupco and Swedish movie star Persbrandt love their Woolpower
 30 okt 2007: The Swedish movie ”Solstorm” has just had its opening and Woolpower was one of the main characters...! ”Solstorm” is based on the hugely successful debut novel of the same name by Åsa Larsson. Most of the scenes in the movie were filmed i northern Sweden during the winter (which is very, very cold), and many of the actors wore Woolpower to stay warm. According to confirmed information, both the former Bond girl Izabella Scorupco and Swedish leading man Michael Persbrandt are ecstatic about the clothes.
Woolpower + Icebug = Warm feet
 11 okt 2007: Two Swedish outdoor equipment companies collaborate. Icebug from Gothenburg and Ullfrotté AB from Östersund both develop products that keep people warm. Now the two have teamed up on a footwear collection. Made by Icebug, the new models boast a Woolpower branded liner made from Ullfrotté Original material .
This fall Icebug will introduce two models with the Woolpower liner. The winter sneaker Osomo comes in both men’s and women’s sizes and the other, the women’s Tuora, has an integrated knitted leg warmer.
Check in Icebug here!
Prize winning advertising campaign
Sep 6, 2007: The advertising campaign for the new trademark Woolpower has just won an international award. The ads for Woolpower is now one of the ten best in the EPICA award in the Fashion category ”Clothing and Fabrics”. EPICA aim to encourage the highest standards of creativity in European advertising and the awards are judged by the European advertising trade press. More than 5 500 ads from 45 contries has been competing.
The advertising campaing for Woolpower is a result of a co-operation between Ullfrotté AB, the advertising agency McBCheck inride and the photographer Jörgen Reimer.
Read more!
Four new Woolpower garments
July 27, 2007: Ullfrotté AB has begun a long-term product development cycle with the new Woolpower brand, a cycle that begins with the introduction of four new products. Garments for pregnant women, for warmer conditions, skiers and cold feet. In other words a belly warmer, a tee, a knee-high 400-sock and a fuzzy and warm 600-sock.
Read more!
Best in Test in German magazine "Outdoor"
May 31, 2007: The Woolpower 400 sock has been choosen to be "Kauf Tipp", "the best buy", in the German outdoor magazine Outdoor. This in comparison to Smartwool, Bridgedale, Falke and five other brands.
Read the test
Environment Certificate
March 21, 2007: The production, sale and distribution of Woolpower garments are now certified according to ISO 14001:2004. Environmental concern is an important issue for the company and we are happy to get this certification!
COLD Alpine World Championships in Åre - some don't freeze...
February 13, 2007: We are in the middle of the Alpine World Championships in Åre (one hour drive from our company). And it's cold! But some don't freeze at all. The staff working with the preparations of the racing courses are wearing Woolpower. As the ski resort staff preparing the public runs as well!
Five years with Gränsfors - today!
January 26 , 2007: Today, five years ago, the owner of Ullfrotté AB, Gränsfors Bruks Moderbolag, was welcomed to the company. Since this summer, Gränsfors Bruks Moderbolag is 100 % owner of Ullfrotté AB. Gränsfors Bruks is a family-owned company consisting of a group of small manufacturing companies. The products manufactured include crowbars, axes and protective clothes for forestry workers.
www.gransfors.com
The new site in English introduced
December 12 , 2006: We are happy to introduce the new Woolpower site, now also in English.
Snow has arrived!
October 20, 2006: The first snow is coming down in droves here in Jämtland and Östersund in Sweden. We are glad we are making warm base layers!
Best in test
October 3, 2006: The Norwegian magazine Villmarksliv awards Woolpower Base layers with their “Best in Test.” Nine different brands of wool underwear were included in the test.
Read the test
News this winter
September, 2006: Woolpower adds two new garments to the product line. The first, a crew neck long sleeve shirt without zipper in the 200 g material, is perfect to wear next to skin. It is available in black, navy, red, offwhite and green. MSRP is 510 SEK.
The second is a new headband/neck gaiter to warm your head or neck in cold weather. It is available in black and navy with an embroidered Woolpower logo on it. MSRP is 180 SEK.
See all the products
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