Woolpower changes to mulesing-free Merino wool from Patagonia

Woolpower has exceptionally high standards of quality, environmental impact and ethics. Since Australian wool producers cannot currently guarantee 100% mulesing-free Merino wool, Woolpower will purchase wool produced in the Patagonia region of South America.

Mulesing – a procedure done to Merino sheep in Australia to prevent fly infestation – is a thorny issue, and the company has long been looking for a solution.

“We are very bothered by mulesing,” says Woolpower's president Adam Brånby. “The problem is that until now we have been unable to find an alternative source of wool that meets our high standards of quality. But now, thanks in part to the latest debate about mulesing, our suppliers have reacted and we can now redirect our purchasing to Patagonian Merino wool. And because we have our own production facility right here in Sweden, we are able to make this change very quickly.

Woolpower are from February 2008 buying their fine Merino wool from the Patagonia region of South America, where ethical handling of the sheep can be guaranteed. “We are not closing our doors to Australia. When the Australian wool industry can guarantee 100% mulesing-free Merino wool of the same high quality as they produce today, we would initiate the conversation again,” says Adam Brånby.

“And we want to emphasize that Merino wool is one of the most ethical and environmentally friendly materials that is available for textile manufacturing, not to say the least from the standpoint of recycling,” says Adam Brånby.